Retail, Trade Show and Graphic Display Frequently Asked Questions

Yes, you can. From the Build Your Display page, select the "Checkout and Continue Later" button and follow the instructions to create an account. From the Customize Your Display page, select the "Checkout or Save Order" button and follow the instructions to create an account.

To initially save your order you will need to create a Display Space account. To retrieve your saved order, you will select Log in from the Display Well website and enter your username which is your email address and password, which you create. You will then be able to retrieve your saved order and continue where you left off.

You have 20 days from the day you save your order to retrieve it. This is a temporary record and after 20 days, your order will become inactive in our system. If you wish to continue, you will need to start a new order.

Yes, but to expedite the ordering process, please complete as much information online as possible. Be sure to save your order by creating a log in account. You will be prompted with instructions from the Build Your Display and Customize Your Display pages. Feel free to call 800.316.0877 and a Display Well consultant will access your information online and complete your order.

Click on the Custom Quote link from the main tool bar or select the Custom Quote on the order form page. You will be instructed to provide your information and a design consultant will contact you within 24 hours.

You can also call 1.800.316.0087.If a display consultant is not available at the time of your call, please leave a detailed message and someone will call you back within 24 hours.

The display prices include the display hardware, single or double sided graphic printing and production. For clients that have their own artwork and messaging, this may be all you need.

Display Well also offers a number of display accessories, such as lights and carrying cases, that can be purchased separately.

For clients that don’t have artwork and need help developing the graphic and content for their display, Display Well offers a fixed-price design service, which includes one design direction or comp and one copy edit of content you provide. The design fee includes two rounds of revisions. The design fee is an additional cost on top of the display fee. If you choose this option, Display Well will create the complete artwork for your display.

Included in the design fee is copyediting of content you provide. On the Customize Your Display page you will be asked a series of questions regarding the purpose, tone and style of your display. You should also submit any information that describes and explains what you want to convey. From this information, we will formulate the most compelling message or verbiage that will go on your display. The textual content or copy on displays should always be succinct, sensational and powerful. Display Well will provide one edited version of the content for the client, You, to review. You are free to make changes to the content but any additional edits you would like us to make are billed separately as an additional revision for a fee of $150 (fee subject to change at any time). The final display copy is the client's responsibility.

Two rounds of revisions per design are included in the design fee. You will receive one revision after the presentation of the first designs, and one revision after the second presentation. After the 3rd presentation, the designs will be ready for your final approval. If you want to make additional changes to the design after this point, you will be billed $150 (fee subject to change at any time) for each additional revision.

The number of designs means the number of unique comps or looks you will receive regardless of the number of displays or sides you selected. You can apply the design comps of your choice to whatever displays or sides you prefer. You can repeat the same design on multiple sides or displays or chose a unique design for each display or side.

Here are some examples that will hopefully illustrate some of the many interchangeable possibilities. If you choose 1 double-sided display and 2 designs, both the front and back of your display can have a different design or you can choose which of the 2 designs you would like to use for both sides of the display. If you choose 2 single-sided displays and 2 designs, both of your displays can have a different design or you can apply 1 of the 2 designs to both displays. If you choose 2 single-sided displays and 1 design, both of your displays will have the same design. If you choose 2 double-sided displays and 4 designs, you can choose how many designs you want to see for the fronts and backs in various combinations to equal 4 designs total. If you choose, 5 single-sided displays and 1 design, all 5 of your displays will have the same 1 design. If you choose 5 single-sided displays and 5 designs, all 5 of your displays can have a different design, or any variation. If you choose a quantity of 5 displays and 3 designs, we will create 3 designs and you can choose which designs to repeat on multiple displays and which ones you don’t want to use at all.

On the Customize Your Display order form, under Step 1, you will be given an option to upload files into your account during the order process. If you prefer to upload files later or give someone permission to upload files on your behalf, upon checkout, you will be able to log in to your personal Display Space to upload files online or you can FTP files through the internet or with an FTP program such as WS-FTP, WISE-FTP or Cute-FTP.

To use Passive FTP over the internet, Open Microsoft Internet Explorer and Choose Internet Options from the Tools menu. Click the Advanced Tab and Check Use Passive FTP (for firewall and DSL modem compatibility) then Click OK. In the Address Bar type: ftp://displaywell.com. Type in the username and password as follows:

ftp address: displaywell.com

username/login: ftp45399626-0

password: displaywell

If your file sizes are not too large for email transmission, you may also email files to support@displaywell.com. Please include your order number in the subject line of the email to ensure the files get matched to your account appropriately. Please include an explanation and description of the files you are submitting in the body of the email.

No, all images, photos and artwork you provide Display Well are your property. Thus, the client, You, are responsible for all applicable licensing issues & terms of use. When you provide or upload files to Display Well, you give us permission to use the artwork to produce your display(s) and you assume any copyright infringement violations. See Terms and Conditions for a more thorough explanation.

You should let Display Well create your artwork for you. You can select this option in the Build Your Display form, which includes a design fee. If you choose this option and do not want to use photos, logos or images on your display and only provide us content, we are limited to using color, typography, illustration and graphic elements to design your display. Don't worry though, some of the most stunning displays are simple and elegant.

If you don’t have any photos, images, logos or artwork, but you would like to include some in the design of your display, Display Well can provide stock photography research for you for an additional fee of $250 for up to 5 photos (fee subject to change at any time). If you prefer to find your own photos, there of dozens of online resources you can find through an internet search of free, royalty free or rights managed stock photography. Note, you can always create your own artwork and submit it to us free of charge.

Please provide high-resolution jpg, tif and eps file formats. If you are scanning the images yourself from photographs it is better to save them in either tif, or eps format. These image formats will preserve the color and sharpness of your pictures the best. File formats like gif or jpg compress the pictures color and pixel resolution and this can cause color shifts and blurriness. Since jpg and gif are the most predominant image formats on the web, it follows that it's not a good idea to simply lift an image from a website and use it in your layout. Generally, digital cameras use a higher quality JPG format. This type of file would be adequate in quality, but it would need to be converted into a TIFF or EPS format. If your image is a photograph, Display Well recommends EPS or a high resolution JPG.

The following design applications are acceptable: Quark Xpress, Adobe Photoshop, Illustrator, PageMaker and InDesign, CorelDraw, Freehand and Microsoft Office Applications.

Click here to download the Design Specs. Please submit your artwork as a printer-ready PDF file.

All placed graphics must be in TIFF or EPS format. All images must be at least 300 DPI. All colors should be assigned a RGB value. Files with multiple pages should be created as a single layout file. All fonts need to be included and placed in a separate folder. Include both screen and printer fonts. When using Illustrator - create outlines for all text. Provide full size laser or color proofs. All artwork, graphics, and links need to be included and placed in a separate folder.

Display Well prefers RGB. Many graphics software programs give you the choice to work with graphic files in CMYK or in RGB. While RGB uses a combination of just 3 colors: Red, Green and Blue, it has more color information embedded in the file and the file size is smaller. If your file is in CMYK, it will be helpful to translate it into RGB, though it is not required.

We prefer you upload electronic files directly to your online display space account. We can accept: Zip Disks, DVD and CDs. Files can also be emailed to support@displaywell.com. If you prefer to mail media files, email us at the address above and we will provide you the postal address. Please note, any media files you send via the mail will not be returned after final production so please make sure you have another copy. Also, mailing lengthens the turnaround and production time. Display Well is not responsible for any loss of data or damage of media.

Do I need to send you my fonts?
If you have a standard or commonly used font, then you do not need to send us your fonts. If you have a specialty font, then you do need to send us your fonts. It is easiest to archive them together using a program like Winzip and send us one file. If you don’t have your fonts, but you know the names, provide the name and we will try to match it as closely as possible.

We don’t recommend it. Images from the Internet or web sites are 72 dpi GIF, JPEG or PNG files and usually do not provide a good quality image for printing. Color and resolution are removed from these images to allow for rapid transfer on the Internet. These images would appear fuzzy and dull if printed by Display Well.

Scanning an image is the most common way of converting an original photo or image to digital format. Your scanner software will guide you through the process.

Here is a tip to calculate scanning a small photo into a larger one with adequate resolution.

Example 1:
Photo Size = 3" x 5"
Image Layout Size = 6" x 8"
CALCULATION OF SIZE: 6 divided by 3 = 2, you will need to enlarge the photo by 2 times or 200%
CALCULATION OF DPI: Multiply the calculation of size by the target DPI 2x300dpi = 600
SCAN THE PHOTO AT 600 dpi AT LEAST and 200% enlargement

Example 2:
Photo Size = 8" x 10"
Image Layout Size = 17" x 24"
CALCULATION OF SIZE: 17 divided by 8 = 2.125, you will need to enlarge the photo by 2.125 times or 212.5%
CALCULATION OF DPI: Multiply the calculation of size by the target DPI 2.125x300dpi = 638
SCAN THE PHOTO AT 638 dpi AT LEAST and 212.5% enlargement

Images from a digital camera will usually be good for printing, provided the dpi and size is appropriate. If you are good at math, the following calculation will help determine if your camera has the right dpi.

PIXEL HEIGHT divided by 300 = THE SIZE OF THE FINAL IMAGE HEIGHT AT 300 dpi
PIXEL WIDTH divided by 300 = THE SIZE OF THE FINAL IMAGE WIDTH AT 300dpi

As an example:
If your camera has a pixel resolution of 1400 x 1800 (1400 is the height and 1800 is the width), do the math:
1400 divided by 300 = 4.67 inches high
1800 divided by 300 = 6.00 inches wide
Your camera will take a photo with the size of 4.67" x 6" at the resolution of 300 dpi. If you need a photo that size or smaller your camera will work. If you need a larger size your camera will not work.If you are not good at math, use your graphic software to open the file and determine the size and dpi of the image.

How should I take pictures with my digital camera?
Make sure that the camera is set to the highest quality setting possible. This means that if you can only save one image on the picture card instead of 12, 64 or 128 images, then this is good! You want to create the best quality picture that the camera can make. This will mean large file sizes and slow downloads from the camera itself, but it will get you the best possible results from your camera. Remember, images should be at 300dpi in their final size in the layout! More often than not, we notice that images that come from digital cameras print darker than expected on the printing press. Check to see if you have a brightness option in your image editing program to lighten the entire piece.

Ideally, the original photograph should be as large or larger than the final size of the image in the printed document. Since most displays are very large, you will probably not be able to get a photograph the exact size of the display. Therefore, refer to scanning calculations listed above. Make sure the quality of the original photograph is as good as possible. Not all photographic developers are the same quality. In general, it is best to scan the photo larger with more resolution. You can always reduce the size and resolution of the file, but it is impossible to make it larger with sufficient resolution.

How can I tell what resolution the image from my digital camera is?
Some digital cameras will let you know what the image resolution is, while others will tell you what the pixel dimensions of your image are. If you know what the pixel dimensions of your images are either from the camera itself or through the image editing software, you can do a little math to determine the resolution, and the size you can print the image at for clear and crisp printing.

If your image editing software does not tell you what the pixel dimensions are, but it does tell you what the resolution is, then you know the maximum size you can use that image in your layout. We recommend that images be at 300dpi in their final size in the layout and 400dpi if the images include text.

Please keep in mind that resolution and physical dimensions are in direct proportion to each other. If you have an image that is 2x2 at 300dpi and increase its size in the layout to 4x4 the new resolution is now 150dpi. So remember, when you bring an image in to your layout you can shrink it down in size (because the resolution will increase) but you will be limited as to how far you can increase it in size.

A pdf proof will be uploaded to your Display Space account at no additional charge. You will receive an email informing you it is ready for your review. If you want a hardcopy print proof, additional charges apply and will be charged to your credit card at the time your order is confirmed. Note, hardcopy proofs require additional production and shipping time that will delay the process.

If you require precise color match, please contact us to arrange for a digital color proof. Once you approve the additional fees (starting at $40), we will produce and send you a hard proof via overnight delivery. When you approve and return the proof, we will strive to match the color of the proof when printing your final piece. There are substantial additional charges for precise color match service. Also, if you request color correction or other changes after you see your proof, there will be a minimum of another $40+ charged for color correction time and a new proof.

How well will my job match what I see on my monitor?
Most people are surprised at how well their job matches what they see and in most cases our print quality is better. But because of wide differences in monitor calibration and the different technologies used, some printed colors may not exactly match the colors on your specific monitor.

What if I want to change something on my order after I've placed it or approved the proof?
We require an electronic "paper trail" for all changes made after your initial order is placed. You may make changes to such things as quantity, shipping method, or shipping address by going to the Change/Update Order Request page in your Display Space account. Please note that some changes cannot be made after certain stages in the production process.

We will always do our best to ensure you are delighted with your printing. However, if we make a mistake, we will reprint your job at no extra cost. If you make a mistake, you will be charged full price for the re-print.

From the Display Well website, click on Log in and enter your user name and password. Your username is the email address you provided to create your account and the password is an alphanumeric code you created. Both your login and password will be sent to you in your Order Confirmation email.

The email address you used to create your account is your log-in information. If you have several email addresses and aren’t sure which one you gave us, email us at support@displaywell.com or click Contact Us from the website and provide us all the email address possibilities and we will do our best to search and retrieve the log-in information for you. We will email you your log-in and password. If you lose your password but know your log-in, on the log-in page from the website, click on “Forgot My Password” and it will be emailed to you.

If you would like to change the e-mail address which was used to create your log-in account, you may access your account using your existing e-mail address and password, then go into My Account and click on edit Profile Information.

After you’ve placed your order, you will be able to track the status of your project in your Display Space personal account. Here, we will correspond with you at every step of the process and you will be notified of critical milestones, such as shipping dates.

There are many variables that will affect the shipping time of your order. However, there is a minimum of ten business days from the time of the order being placed, to the time of shipment. You may monitor the status of your order by logging into your account at DisplayWell.com.

You can view and re-order all previously placed orders in your personal Display Space Account online. No need to re-design or re-create your work. All orders are saved for an unlimited period of time.

Trade show Exhibits & Displays Frequently Asked Questions